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Social Campaigns for bol.com

Together with DEPT agency we supervised and executed 3 winter campaigns for bol.com. Our role was to handle everything from influencer selection, to briefing, to supervision of the campaign, content with the influencers, project management of the campaigns, reporting the client, monitoring the budget, advising DEPT, bol.com and the influencers, monitoring the targets and KPI’s and reporting incl. an extensive document. All with extremely tight deadlines.


As the main focus was kids and moms for the campaigns we worked with 49 influencers in total from the Dutch and Belgian market, incl. Nina Pierson from our own talent squad but with 48 others with the best possible match for these campaigns.

‘Thuisblijvertjes’ campaign bol.com

2.45M impressions & unique reach 2.45M

Sinterklaas campaign bol.com

Total Impressions 2M & unique reach 1.55M

Christmas campaign bol.com

Impressions 4.9M & unique reach 4.36M