Sézane

INFLUENCER MARKETING, CONTENT PRODUCTIONS BRAND & EVENT ACTIVATIONS

For the French B-Corp certified brand Sézane, we took on the full production of their latest pop-up store in Amsterdam, bringing a touch of Parisian flair to the Utrechtsestraat. From concept to grand opening, this project was a complete showcase of our ability to create unique, immersive brand experiences. We immersed ourselves in Sézane's essence, aligning our approach with the brand’s vision through extensive research and brainstorming. After finding the perfect location, we managed the renovation and crafted the interior design under the creative lead of Liza Chloé, transforming the space while preserving its original charm. The result was a chic, contemporary venue that perfectly captured the Parisian spirit.

To build anticipation for the opening, we launched a "flowers for everyone" guerrilla marketing campaign, surprising Amsterdam locals and sparking excitement around the store. This was supported by a broad out-of-home campaign featuring abri ads, chalked-up sidewalks, and posters scattered throughout the city, making Sézane a prominent presence in the bustling streets. The grand opening took place during Amsterdam Fashion Week and was a quintessentially French affair, offering guests personalized embroidery sessions and delicious petite bites. The event attracted Amsterdam’s fashion elite, with queues forming around the block, highlighting the success of our well-orchestrated event and marketing strategy.

To amplify the launch, we executed an in-house influencer campaign featuring style icons like Nicole Huisman, Teesh Rosa, Romy Boomsma, Nina Pierson, and Coco Centeno. Nicole Huisman led them through the pop-up store, helping them curate their own Parisian-inspired looks. Each influencer shared their unique experience in Amsterdam, recommending personal must-visit spots and showcasing the city through the campaign’s theme, "Amsterdam, mon amour!" This approach seamlessly connected Sézane's French charm with the local Amsterdam vibe, creating an authentic and engaging story.

The influencer campaign generated 5 captivating Reels and 13 story slides filled with wardrobe inspiration, achieving a total reach of 386K and an above-average engagement rate of 4.8%. With our expertise in curating bespoke social media campaigns, we ensured that every detail, from the creative concept to the performance analysis, was meticulously planned and executed. This holistic approach not only highlighted Sézane’s pop-up as a fashionable hotspot but also established a meaningful connection between the brand and the Amsterdam community, making the launch a resounding success.