Boom Nutritions

SOCIAL MEDIA STRATEGY, INFLUENCER MARKETING, CONTENT PRODUCTIONS, BRAND & EVENT ACTIVATIONS

Boom Nutritions, a supplement brand co-founded by Arie Boomsma, Manon van Essen (vitamines.com), and Lena Sommerdijk (CEO & FOUNDER L'AGENCY), needed a comprehensive brand strategy and a fresh visual identity. The objective was to position the brand as a unique "lifestyle" brand, appealing to high performers in life. This included developing a content strategy, rollout plan, and influencer marketing campaigns. L'AGENCY was entrusted with the task of reintroducing the brand, capitalizing on its already excellent products.

To align all stakeholders, we held strategy sessions that sparked creativity and gathered valuable input. This process laid the foundation for developing distinct brand angles, which became the basis for Boom’s unique "hooks." At the same time, we collaborated with visual storyteller Romy Boomsma to brainstorm ideas for the brand's visual identity, with a focus on packaging design. Our strategy positioned Boom as a holistic lifestyle brand, offering "de Basis voor Bloei" and aligning with Arie’s strongly supported vision of routines. Building on this foundation, we crafted a content strategy with clear pillars to guide the creation of engaging content. We also conceptualized quarterly campaign ideas to drive sales through the webshop and raise brand awareness.

The 2024 strategy has set the course for Boom, with a focus on breakfast and the hero product, "Groenemorgen Greens." This year, L'AGENCY will roll out a 360-degree influencer marketing campaign, produce engaging social content, and organize an offline activation, all aligned with the content pillars and in partnership with Boom advocate Arie. The goal is to conquer the market, one scoop at a time.