Yara Michels is undoubtedly one of the key players in the social game, having started out as a fashion blogger over more than ten years ago. Her past experience as a features writer for ELLE and as the Editor in Chief of LINDA Meiden is strikingly evident in the personal approach across her platforms: well-written anecdotes and a heartfelt engrossment ensure not only a unique connection with her following, but also a praised and positivity-galore community in which Yara is known to be a truly authentic and genuine storyteller.

Yara knows what it takes to make a dynamically classic impression while staying relevant in the contemporary trendiness of this social media day and age, and integrates this flawlessly in all her endeavours. A strong believer in the power of positivity and hard work, Yara is also an inspirational public speaker on and advocate of the issues that face women today, from modern-day feminism to body positivity, as well as her professional take on fashion, beauty and lifestyle.

Besides working as a content creator and being a mother to her precious daughter Izzy, Yara runs lifestyle brand Ateljé together with a dedicated team, which has become a phenomenal succes. Always working on new ways of improving the brand’s image and its sustainability approach, Ateljé is the embodiment of how Yara always works her hardest to deliver the best (and most beautiful) possible result.