The Brief

What better way to show how we make your stories come alive, than through our work for French B-corp certified and savoir-faire-pride brand Sézane? An extensive all-round project of which we are more than proud to say we have dedicatedly taken on the full production of the Sézane pop-up store, from A to Z. At the heart of this project has been the brand’s newest rendez-vous venue.



From research and brainstorm, to location-hunting, renovation and the design within the store by our own interior-virtuoso Liza Chloë, at L’AGENCY we ensured to make this unique and long-awaited venue the heavenliest hotline to Paris. Through devoted teamwork, creativity and expertise, neighbours of the Utrechtsestraat have witnessed the monumental building turn into a contemporary chic retail scene, with original features kept intact.


Flowers for Everybody

A ‘flowers for everyone’ guerrilla marketing activation enlightened lucky Amsterdam residents all about the store opening and brand, whereas out-of-home media such as abri’s, chalked up sidewalks and lots and lots of posters throughout the city made Sézane an enticing element in the bustling city streets. In true Sézane fashion, a drenched-in-French event that included petite bites and the opportunity to personalise your first Sézane favourites through embroidery, welcomed the first visitors to the store during Amsterdam Fashion Week last September. The haut monde guests, including some of the fashion world’s finest, and all-day-long queues during the press and public openings illustrate how not solely the event, but also the marketing strategies were thought through to a tee by our team.


Sézane Social Campaign

Our L’AGENCY family consists of unique individuals who know like no other that combining creative strengths can make magique happen: together with long-term partner Sézane, we fully produced an in-house influencer campaign that allowed our talents to promote the French brand and their newly opened pop-up store in the heart of Amsterdam in the way they know best. Superstar stylist Nicole Huisman welcomed Teesh Rosa, Romy Boomsma, Nina Pierson and Coco Centeno to Amsterdam’s most fashionable hotline to Paris and guided them in finding their inner Parisiennes with an out-of-the-box approach to classic French fashion. Each leaving the store with looks worthy of showing off, the creators shared their personal must-visits around Amsterdam, letting their followers in on their favourite way to experience the city in the true spirit of the campaign: Amsterdam, mon amour! Establishing a unique connection of our cherished city to French finery.


The Result

The campaign resulted in 5 engaging Reels and 13 dedicated story slides swarming with wardrobe inspiration, which gained a total reach of 386K and above-average engagement rate of 4.8%. With a wealth of experience in the world of social media campaigns, gained from working with both talents and brands, we know how to deliver extensively tailored one-of-a-kind campaigns, dedicated all the way through from concept to creation to an intensive statistics report in which we outline and evaluate our campaign results. Leave it to L’AGENCY to deliver entirety in expertise.