The Brief
Nespresso has been a valued client of L’AGENCY since the start, having worked with the brand for a large number of successful creative collaborations with our talents. As of this year, we are proud to expand the partnership with Nespresso to include influencer management both within and outside our portfolio. Additionally, we will actively contribute with creative insights and serve as the (local) eyes and ears for the Nespresso team in the Dutch market.
Approach
We initiated our collaboration by finalizing partnership agreements for this year and overseeing negotiations on behalf of Nespresso. Ambassadors were carefully selected in alignment with Nespresso’s qualifications and guidelines to ensure an optimal fit, and were invited to kick-off the collaboration at an ambassador lunch hosted by L’AGENCY and Nespresso at Barbounia in the Conservatorium Hotel. We withal provide guidance on product seeding strategies and identify opportunities to align Nespresso with current hot and happening events and personalities.
The Result
Currently, the results are not yet measurable through data. However, we are committed to planning a successful event in the near future and conducting creative brainstorming sessions for upcoming projects.