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Yara Michels for Rituals

Throughout the years, Rituals has been an everlasting partner for Yara, as well as L’AGENCY. Working together on product launches, special projects, brand anniversaries and campaigns: united in their focus on the personal rituals the brand extends to their customers. From their elegant home products to suncare, bodycare and beauty products.


A longterm partner with which Yara practices essential self-care, ultimately aiming to inspire with her own authentic translation of their briefing, tailor made per campaign. Their latest collaboration focuses on taking a moment to wind down before bedtime, fits in flawlessly with the message Yara and Rituals want to convey by partnering up and bundling their strengths. A collaboration that is not about selling beauty, but about making you feel good.