When Mochi entered the Dutch market in 2020, the match with Nicole was easily made. At ‘All Things Mochi’ they stand for more and more, bold & balanced. This doesn’t refer to loads of collections as they focus on reconstructive items, vintage and upcycling. It does refer to their bold choices, just like Nicole’s. When the trend is beige they manage to keep their own signature style and inspire with colour and unexpected combinations. For their big relaunch in 2020, Nicole and owner Ayah and her team did the full creative direction together and produced an amazing shoot incl. relaunching the brand worldwide and via their store in Amsterdam. The love story continues and till today Nicole has been working for the brand on a monthly base as a creative and stylist, advising and creating together with them.

Client: Mochi
Services: Creative Direction, Photography, Styling & Content Creation