For Napapijri’s SS21 collection Jordy was challenged to undertake some sustainable action. He went to the dunes of Bloemendaal aan Zee, and did a beach clean-up, wearing a full Napapijri look with items made of sustainable and recycled materials. To work with a brand as Napapijri to spread such an important message, Jordy inspires others to live more sustainable and choose for the future.