A ‘flowers for everyone’ guerrilla marketing activation enlightened lucky Amsterdam residents all about the store opening and brand, whereas out of home media such as abri’s, chalked up sidewalks and lots and lots of posters throughout the city made Sézane an enticing element in the bustling city streets.

In true Sézane fashion, a drenched-in-French event that included petite bites and the opportunity to personalise your first Sézane favourites through embroidery, welcomed the first visitors to the store during Amsterdam Fashion Week last September. The haut monde guests, including some of the fashion world’s finest, and all-day-long queues during the press and public openings illustrate how not solely the event, but also the marketing strategies were thought through to a tee by our team.