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Social guidance of Doutzen Diaries

L’AGENCY followed superstar and topmodel Doutzen Kroes together with videographer Michelle Duijn for almost a year to capture her professional and personal life. In collaboration with Paparazzi Model Management and YouTube we were responsible for the total production of her YouTube channel. From brainstorming about the purpose and concept of her channel to producing and managing every single episode from idea to to callsheets, from edit to publishing and from promotion via her socials and other press / PR to evaluating and reporting.


In addition to her professional life as a model, always on the go, her personal life was also shown, this never-before-seen combination was the result of lightning-fast popularity. We as L’AGENCY are very proud of the result that we have achieved together with our small team, her management, family and close friends. Together we achieved 12,6 million views on total with an outstanding 2 million views for the best episode and an average of 484K views per episode (26 episodes in total).